Yes, this is all rather trivial and it’s on Twatter and in the Mail and all that.
Ben Carter, from Devon, will only drink from a blue Tommee Tippee cup, prompting father Marc to put out an appeal on social media after becoming concerned the cup was wearing out.
Ben would refuse drinks that were not in the cup and had been to hospital with severe dehydration.
And of course this is all lovely advertising for the company and so on.
Tommee Tippee, based in Northumberland, said it was nearly 20 years since it had manufactured that product, but has now rediscovered the design and found the mould used to make the two-handled originals, stored in a usable condition in China.
It has said it will make a run of 500 cups to ensure ‘that Ben has a lifetime supply and that his family won’t ever have to worry about finding another cup’.
Call it rational self-interest, call it altruism, call it what you will, but there are times when it’s possible to just rather like human beings.