Amazon announced this week that it’s opening a new food store, called Amazon Go, which automatically charges customers without having to wait in a checkout line. In a video posted to the company’s website, which went viral, busy Americans pluck sandwiches and drinks from high-tech stores shelves while Amazon automatically tracks their selections through a downloadable app, bills their accounts and sends a receipt to their smartphones. It ends with a cheeky message: “No lines. No Checkout. (No, seriously.).”
For Richard McCarthy, the executive director Slow Food USA, the store depicted in the video is “horrifying.”
“Amazon is an enabler in our rush toward processed, pre-packaged convenience foods for a generation and a subset of consumers,” he told Salon. “It’s like ‘I want the ease of clicking, but now I don’t even have to click. I can just grab it and go.’”
The Puritans are still with us, eh? We must suffer in order to have anything nice.