Finally, the EBC’s chances for success will be enormously improved if it can develop within a suitable regulatory environment. We favor an approach where major digital platform providers would have to reserve a certain percentage of their media space, say 5 percent, for EBC content (on a must-carry basis). In addition, such platforms should be levied a general fee of 5 percent on their European turnover to help fund the EBC. The present situation where the click economy thrives while undermining any reasonable business model for quality journalism and engaging in the most aggressive kind of tax avoidance planning is simply no longer sustainable.
EBC is, yes, you’ve guessed it, European Broadcasting Corporation.
At least the BBC has never demanded that ITV must carry its programs, eh?