This is actually someone who runs part of the Guardian occasionally:
As we get to grips with living in an era in which the White House is going to call the press “very, very dishonest” people who are suppressing information, we, as journalists, are going to have to wrestle with how to deal with this. Infowars, Breitbart, Britain First – the sort of websites and organisations that are spreading the far right’s anti-Muslim, conspiracy-theory-ridden ideology – are not going to be afraid to double-down on spreading their message. Fact-checking their spurious claims is one thing – but what does it achieve? To really challenge the spread of this nonsense we need to work out what we are going to do about more effectively spreading the truth.
But which truth comrade?