Handsome Devil, by contrast, tries to make a different point: “That LGBT issues are mainstream and they should be funded by the mainstream. We should be seeing $50m LGBT comedies with realistic couples at the middle of it. Because it’s one in 10 of us, you know? We belong in the mainstream.”
It’s not 1 in 10. Nothing like.
Further, that’s not the way that business works. You’re looking for the marginal customer when going big, not trying to address some core.
To be stupid about it compare the scandium business with the hamburger one. Maccy D is trying to sell to anyone and everyone. Thus big productions, lots of shops, big ad budgets and so on. They get some portion of that market of course. When I was selling scandium there were maybe 10 people in the world I needed to reach. All the effort went intoidentifying those 10 people, plus a bit of finding out if there were an eleventh or twelfth.
The strategy for trying to sell to a core audience of perhaps some 3 or 4% (to be generous about LGBT numbers) of the population is rather different than the one required for trying to sell to the marginal member of the general population.