Bleedin’ ‘ell

How far has Yahoo fallen?

Used to be (12 months back say) that getting a piece onto the main page of Yahoo News gained hundreds of thousands of page views as they had easily millions who used that as their reference point to the world.

I seem to have three pieces on there today and it’s not even registering on the hit counter.


30 thoughts on “Bleedin’ ‘ell”

  1. Yahoo sunk down to the “wait, that still exists?” level a long time ago. The surprising thing is that it actually does still exist.

  2. The Inimitable Steve

    What Andrew said. I’m mildly surprised Yahoo! is still a thing. It should’ve joined Lycos, AskJeeves and DancingBaby.gif in 90’s internet hell yonks ago.

    You’ve got to get hip to the times, Tim. The kids are all Snaptiming on Youface and whatnot these days. I recommend hiring some sexy instagram models, and possibly letting Ja Rule have a guest spot to rap about the Laffer Curve.

    I like low tax and I cannot lie
    You other brothers can’t deny
    When John Redwood walks in with an itty bitty grin
    And a pledge to do CGT in
    You get sprung…

  3. In days of yore, when ‘t Internet were a cat’s cradle of wet string, I used a search engine from DEC called Altavista, and very good it was. Then DEC died horribly (RIP Alpha:( ) and the dismembered bits went in different directions. Altavista went to Yahoo and I continued with it for a while, but Yahoo didn’t look after it and the Google guys were getting a lot better, so by-bye Yahoo, complete with exclamation points (what a stupid branding idea!).

  4. The Inimitable Steve

    Tractor Gent – Yahoo! (including wacky nerd branding) was pretty damn cool in the mid-to-late 90’s, before Google showed how search should be done (and included mucky pictures search, which I feel sure is an understated reason for their rapid ascent to dominance).

    The internet wasn’t yet a serious business in them days, and Jerry Yang’s fun little startup – exclamation mark an’ all – fit in perfectly with that culture of sunny Californian laid-back geeky techno-optimism.

    What made Yahoo! valuable for the user, IMO, was their messenger app that let you IM, play games with, and even do horribly compressed and shonky VOIP chat, with friends all over the world. It wasn’t the only one around, but it had a great set of features and a huge userbase at the time.

    If they’d recognised the value in that sooner – the social part of social media – they could’ve been a Facebook or WhatsApp or Skype or Steam or who knows what? Instead of just pissing away billions acquiring dead-end businesses like GeoCities and whatnot.

  5. It did the key job of an American corporation: made the CEO stinking rich.

    You may call it principal/agent problem, I call it looting the shareholders.

  6. I once set up a mailing list with Yahoo! using an email address that I had at the time. Being cautious, I also provided a backup email address — the one my wife had at the time.

    Fast forward five years; we both have new email addresses and the old ones are defunct. I forget my Yahoo! password. They offer to send it to one of the old email addresses. I point out that’s useless, and ask for an alternative. I get no reply.

    Yahoo! will not be mourned.

  7. bloke in france

    It will happen to them all. Humans have an insatiable desire to communicate with everyone except the Government and Mum and Dad.

    So some outfit (probably Chinese) will eat facetagram, whatthefuck, etc ‘s lunch faster than you can flush it down the u tube.

  8. I was wondering why Yahoo emails were still working, I would have put big money on them being shuttered already

  9. @ Peter Risdon

    Correct. Wifey uses it as her home page, and it is the de facto auction site here. I’ve just used it to buy myself a motorcycle as a retirement present. A Suzuki SV650, thanks for asking. Yahoo!

  10. @ Pete R.

    Not sure if true, but I’ve heard the Japanese are stuck in the figurative dark ages with their bit of the internet.

    I got literally angry when I went back to see my folks over xmas and they were still using yahoo, on an ancient version of explorer. I told them, that when the sad day comes, I’m putting them into one of the abusey care homes.

    Zero tolerance.

  11. I just had a look at Yahoo, for the first time in ferevveryonks, and can confirm its still a hideously designed, overbusy piece of shit.

  12. My wife has two emails, a gmail for friends and a yahoo for online shopping and that she gives to all the companies that insist on an email address and then send you spam. When she checks her Yahoo account any click away onto yahoo hits so many cookies that the mac almost comes to a complete standstill. So she doesn’t do it.

  13. Yahoo was one of the early victims of portalitis. Their discussion group system was pretty good too, once upon a time.

  14. I still use Yahoo as my go to search engine as Google is blocked here and I don’t have VPN in the office. It seems to know the type of news stories I like too.

  15. LAUNCHcast was cool, I discovered quite a lot of music (some of which I subsequently bought) through that.

  16. Bloke in Wiltshire

    “You can thank Marissa Mayer – and Yahoo’s very progressive Board – for that.”

    To be fair, other than radically improving their search results and God knows what else, she had no chance of making Yahoo better. They’re already as good as Google, but being as good as the current supplier isn’t good enough. To make it a heck of a lot better to win customers isn’t something you can do overnight.

    And Mayer did make good money for the shareholders because those mugs at Verizon have bought it for a premium.

  17. @Tim Newman
    “The only reason I have a Yahoo account is to access Flickr, and nobody uses even that these days.”

    Flickr is brilliant for photos, the ability to organize them is wonderful.

  18. Bloke in Wiltshire

    The Inimitable Steve,

    “What made Yahoo! valuable for the user, IMO, was their messenger app that let you IM, play games with, and even do horribly compressed and shonky VOIP chat, with friends all over the world. It wasn’t the only one around, but it had a great set of features and a huge userbase at the time.”

    They made a right mess of Yahoo Games. They had game rooms where I could turn up and play backgammon against people all over the world that managed the scoring. All done in Java. Ran really smoothly. No ads. Then they hugely overloaded it with ads. Not just ads on the screen, but after every few moves, you got an ad that you had to wait to finish and then click something.

    And I have a pathological hatred of Facebook now. I can’t stand social networks trying to decide what posts I want to read. I follow these people, so just give me all of them, in descending date order. The games suck even harder. These are already fairly crummy games, and they expect you to start paying real cash after a couple of goes.

  19. I had a Flickr account (two in fact), then I needed a Yahoo account to log in, so I had one. Flickr had a facelift and presenting an infinite scroll of images made it slow to load so I didn’t use it much. Recently I tried logging in, the old login detail which I have a note of no longer work, I can’t remember the email address I gave them for ‘forgot password’, so the old photos sit there abandoned.

  20. Flickr is brilliant for photos, the ability to organize them is wonderful.

    Yup, it’s the only serious photo-sharing site I could find. Instagram, Tumblr, and Imgur seemed basically Twitter for people whose ADHD takes the form of picture sharing rather than typing.

  21. I think the results on Yahoo! News have recently become user-specific, in an attempt to catch up with what the rest of the world now do, which means being on the front page is more down to your own browsing history than becoming a global phenomenon.

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