A radical plan by the US drugs regulator to reduce nicotine in cigarettes to non-addictive levels saw shares in FTSE 100 tobacco giants British American Tobacco and Imperial Brands go up in smoke.
Fags are a method of delivering nicotine. Reduce the nicotine level and people will smoke more or fewer fags?
The things that kill being the tar etc, not the nicotine. So, this increases or reduces the harm from smoking?