Steinberg – who grew up in Cambridgeshire and moved to the US in the mid-1990s as his father was American – holds dual citizenship and has coached the US women’s side since 2011. He has been outspoken in his criticism of the 12-team structure and the funding of the tournament.
One aspect he thinks should be changed is that World Rugby pays for 12 staff and 30 players to participate in the men’s World Cup, while only six staff and 28 players are being accommodated per union during this tournament.
“I see this as discrimination,” Steinberg said. “I see this as a slap in the face for the women’s game. I see it that World Rugby doesn’t treat the women with the same respect as they do the men. I am not saying ‘equal’ because I recognise the men’s World Cup, and I recognise that there is a cost issue, but I think World Rugby could throw an extra £500,000 into this event and actually treat the women in a way that demonstrates respect.
Sure, everyone’s just got another £500k lying around, right? Magic money tree thinking.