British retailers have called for the government to take tougher action on tackling obesity and consider mandatory measures to ensure more companies make their products healthier.
Public health bosses have urged food manufacturers to make chips, pizzas, crisps and burgers healthier, and ministers are expected to issue “strong guidance” on how to reformulate products popular with children.
However, the British Retail Consortium, which represents more than 90 retailers including major chains Tesco, Sainsbury’s and Marks & Spencer, said the government would need to move beyond voluntary agreements if it wanted to make a real difference.
“We believe voluntary approaches only take us so far,” said Andrea Martinez-Inchausti, deputy director of food and sustainability at the BRC.
“If you really want to make a difference then there is a need for stronger measures. Taxes might be one of way of doing it but there are alternatives to taxes such as mandatory targets.”
To translate. We know the demanded changes will make everything taste like shit. So, none of us will do it voluntarily, fearing loss of business. You know, the punters just don’t like stuff that tastes of shit.
So, force everyone to do it.