Trust is what we who earn our living from the media depend on, and any decline in trust is a cause for concern. The latest data from the Reuters Digital News Report shows a decline in trust in the UK media of 7%. In one YouGov survey, Wikipedia was held to be marginally more trustworthy than the BBC. So what’s the problem and what can be done about it?
It is due, I believe, to two main factors: the increased polarisation of our society and the increased use – particularly by the most committed and most partisan – of social media and alternatives to what they call the MSM, the mainstream media.
Of course, it could be just that competition is showing up the inadequacies of the incumbents….