It’s not just the cruise ships and popcorn. Comfort is the organising principle of modern life. So great is our need for comfort – to be comfortable – that the most popular products are based around things fulfilling this need and have internalised within their very engineering the fulfilment of our need for comfort.
What is Netflix and on-demand TV, chocolate-covered popcorn, business class and premium economy, cruise ships, athleisure wear, our social media echo chambers, our online shopping and UberEats – other than things that sate our desire to be comfortable?
The aim and point of a socio-economic system is that the hoi polloi can have more of what they want. Preferably without impacting on the ability of others to do the same.
People are getting more of what they want, that comfort. What’s the problem?