Facebook is testing moving publishers’ posts out of people’s news feeds unless the companies pay thousands of dollars to reach their audience.
The new format is being tried in six countries, including Slovakia, Serbia and Sri Lanka, and moves any posts that do not come from users’ friends and family into a secondary feed unless they are paid for. Paid promotions still appear in news feeds as normal.
The change could wreck the business models of small publishers who depend on organic sharing on Facebook for a large part of their audience. It could also have a big impact on larger companies such as BuzzFeed that create content designed to go viral on the site, as “likes” cause Facebook’s algorithm to promote them in news feeds.
Critics yesterday accused Facebook of devious tactics, in giving publishers a huge organic reach and only later charging for that audience.
Yes, that’s how it works. You fiddle around until you’re doing something that people want and profit from then you charge them for that.