An industry-wide business model understands that as long as female beauty has greater cultural value than female achievement, it doesn’t matter how gruesome, barbaric, cruel or painful the new treatment to improve “beauty” may be. It doesn’t matter to which part of the body it’s targeted or what it does. You just need to convince a viable market share of women that they’ll be deficient without it, and as a sense of deficiency is admitted and shared among women, it will spread like aesthetic contagion. The size of your empire surely will double in a year.
And so what do we do about it, if anything?
The obvious answer being that we make the procedures illegal on the grounds that the little dears just can’t control themselves. That clash with feminist strength we’ll just ignore, shall we?