Con questa app creata da più di 100 esperti linguistici riuscirete a parlare una lingua straniera in 3 settimane
Negli uffici di Babbel c’è un team di esperti linguistici che lavora per voi per creare la migliore esperienza di apprendimento possibile. Siete curiosi di sapere perché funziona?
That’s an ad which Salon has shown me. For those without Italian, a very rough translation.
100 experts have created this app which will teach you a foreign language in 3 months. The official Babbel team of linguistic experts have worked for you to create the best experience possible. And so on and blah blah.
OK, fair enough. But then, well, a reasonable assumption is that they’re looking at where I am and then showing me the ad in my local language. There’s not much point in showing an ad in Italian to someone who doesn’t speak that language (and no, recent surfing hasn’t taken me anywhere that might indicate I do speak Italian).
The local language where I am is Portuguese, Italy is 1,000 miles away.
And how much weight should we put on the value of a language app that cannot even show ads in the right language?