British theatres push up ticket prices to pay for audiences dropping by more than 168,000 last year
Or, as the actual facts seem to be:
British theatres have increased ticket prices as audience figures dropped by more than 168,000 last year, latest figures show.
Pushing prices up because custom has fallen is one of those things which can work – depends upon elasticity of demand – but isn’t known as a great strategy normally.
The second statement, that rising prices has curbed demand, is bog obvious normal. That the Telegraph’s subs seem to think the two are the same is something of a problem.