Now it is perhaps encouraging to see the Co-op gain more traction, but much more worrying is that the concentration of our food supply channels only encourages the corporations, which have an easy ‘route to market’ as the jargon has it. Small, local, food finds it difficult to get a look in. And small local food is what we should be trying to encourage – not only from a climate change aspect but also in an effort to fix the UK’s disastrous diet. A recent Sustainable Food Trust report estimated that diet-related disease added 37p to every £1 spent on food.We need to steer away from food that is well travelled, well marketed, supplied in brightly coloured packaging and which contains much of the delights of the (American) label below. We won’t be able to improve the nation’s health until we improve its diet.
More expensive food, food only available in season, reliant upon the vagaries of local weather conditions, is the way to improve the nation’s diet.