Keep an eye on here.
The average Briton consumes 50 per cent more calories than they think they do, according to the first estimates from the Office for National Statistics.
The new data show that men are the worst at kidding themselves – typically consuming 1,000 more calories than they estimate every day – while women eat about 800 calories more than they account for.
My first take is:
The new PHE advice, in the One You nutrition campaign, will say adults should limit lunches and dinners to 600 calories each, with 400 calories for breakfast.
Those behind the campaign say overall recommended daily consumption levels are unchanged- at 2000 calories for women and 2500 for men – but that the guidance is a “rule of thumb” to help people cut back.
This is still markedly (like, 20%) lower than wartime minimum ration.
It still ain’t that we’re all eating more.