It is the crossover moment. For the first time, more men are dying of prostate cancer than women are from breast cancer. Any GP surgery will offer a blood test to check a man’s prostate-specific antigen (PSA) indicating cancer. All men have to do is ask.
The trouble is that, as we all know, men are from Mars. They don’t go to GPs, don’t talk about illness and believe in their own invincibility. Men with their compartmentalised brains are inherently greater risk-takers and believe they will beat the odds. In any case, to concede the threat of illness is an acknowledgement of weakness – very unmasculine.
It doesn’t have to be about EQ/SQ you know. Could in fact be because we’ve been spending 9 x on trying to treat breast rather than prostate cancer.