Gupta leads a group of 20 female “change agents” in Purabgaon. Each of the 360 villages in Amethi covered by the scheme has a team of 20 agents – local women trained to educate other women.
Gupta sometimes changes the lyrics of romantic folk songs to refer to iron supplements, intrauterine devices (IUDs) and breastfeeding. “They find it easier to remember what I’ve told them if they sing it,” she said.
Things are indeed easier to remember if there’s a structure to what you’re trying to recall. Songs work. So does poetry. Indeed, that’s rather the point of rhyme and rhythm in those long pieces like Homer and Beowulf. To aid the teller of the story in recalling it. The need for the two acting as a prompt to memory.
Making the song part of this education not a new thing at all, but rather the very thing which has preserved ancient, pre-literacy, culture for us.