Terms like “mumpreneur” and “lipstick entrepreneur” are stopping young women from starting businesses, MPs say.
In a report the All Party Parliamentary Group for Entrepreneurship said that girls were being put off launching careers as science and tech entrepreneurs because of a perception that women’s businesses belonged in the lifestyle sector.
“The media often portrays women as running ‘lifestyle’ businesses, which have little opportunity for growth. Terms like ‘mumpreneur’ or ‘lipstick entrepreneur’ do little to tackle the stereotype,” its report warns.
There mere use of a word disturbs the shrinking little violets.