Breakfast cereal portions are depicted as too big as experts say pictures on the side of boxes are unrealistic.
Images of Frosties, Crunchy Nut Cornflakes, Coco Pops, and other UK cereals show bowls “brimming to the top with cereal and milk” and containing as much of 90g of cereal, while their packaging recommends a portion size of just 30g.
“This suggests that if the imagery on the cereal packet is imitated, children aged 4 to 10 would be exceeding their daily limit of free sugars by 12.5% by eating one bowl of cereal,” the study published in the British Dental Journal found.
No real or major problems to worry about, obviously.
Maria Morgan, a Senior Lecturer in Dental Public Health at Cardiff University and an author of the study,
We’re even so rich that we’ve the economic surplus available to support people doing this sort of thing. Must be paradise, eh?
Or perhaps, and I float it just as a mere hint of a beginning of a possible course of action, we fire all these halfwits and enjoy that economic surplus ourselves?