When Jamie Oliver launched his new “punchy” jerk rice in supermarkets, he hoped consumers would fall head over heels for a dish “made with love” and bursting with “attitude”.
But last night his “knockout” creation became the subject of an extraordinary backlash, as Dawn Butler, the shadow equalities minister, accused the celebrity chef of cultural “appropriation”.
Confronting Oliver on Twitter, Ms Butler questioned whether he understood what ‘Jerk’ was and suggested that he receive a “masterclass” from Levi Roots, the British-Jamaican reggae musician and cook.
Sure, jerk rice is a bit odd, jerk is usually a meat marinade or style of cooking. But seriously folks, get over it.
Someone using an asian grain, a pre-Colombian exchange pepper and a European introduced (to the East Coast and Caribbean at least) bird to make jerk chicken is accusing someone else of cultural appropriation?