British Iranian Banafsheh Hay was stirred to write directly to Sainsbury’s chief executive, Mike Coupe, asking for an apology, and she remains angered by the lack of care taken. “To treat Iranian and Indian cuisines as virtually indistinguishable, despite knowing in reality they are very different, in order to save their readers the effort to learn about a new Iranian cuisine which the magazine wants to promote on its front cover smacks of lazy, casual racism and is abhorrent,” she told the Observer.
It’s not abhorrent and it’s not racism either. It’s not even that ahistorical, the Persian influence upon Indian cuisine was rather large what with the Mughals and all that – yes, Turkic themselves, but the ruling culture was heavily Persian.
Seriously, let’s preserve “racism” for the description of those who shout fuck off you black bastards and use “not a very good recipe” for things which are not a very good recipe. Accuracy in language being one of these things which aids us in communicating with each other.