With hundreds of ticket sales, legions of social media followers and adoring messages posted online from teenage fans, Californian metal band Threatin appeared more than ready to conquer the UK music scene.
Venue managers liaised with an apparent booking agent and record label, gladly signing them up in the hope of sell-out crowds.
The reality was a rather different story. This band was unknown, they had no fans and no management.
They toured the country playing to completely empty gig venues and as they did so last week, their story began to unravel.
The band, and in particular the sole permanent member Jered Threatin, has been accused of creating a fake legion of fans in order to land the UK tour.
All done with fake likes on Twitter, Facebook, YouTube, apparently.
So, a senior job in social media management here we come, eh?