I did ask this months back and the answer I got was $5 per 000. Or even £5 per 000.
That is, how much revenue should you expect to get from a certain amount of traffic being shown ads?
The answer back was that $5 per thousand, or even £5 per thousand, was about right.
This is obviously of importance to me as Cont Tel is intended to make a contribution to living costs. And at current pageview levels it would at that sort of rate. A contribution that is, not cover them entirely.
But the rate appears to be very much lower. More like 0.50 per 000.
So, what’s wrong here?
One option is that I’ve misunderstood. That it’s not per 000 pageviews, but per 000 visitors. We do tend to get multiple pageviews per visitor.
Another is that the readership tends to be an extension of you tech savvy people and thus we’re facing a higher than average incidence of ad blockers.
A third that we’re getting the advertising wrong – not sure how, as we’re using Google’s services just like everyone else.
A fourth is that ad rates rise as volumes do. It requiring, say, 2 or 3 million pageviews a month before reaching those giddy heights of $5 per 000?
So, anyone actually know here? Any readers who work with this sort of stuff?