Companies should entertain their clients at women’s sports matches as often as they do at men’s to boost crowd numbers, Clare Balding has said.
The BAFTA-winning broadcaster also called for club owners to take more risks by putting on games in large venues and “promoting the hell out of it” or offering school children discounted tickets to fill the seats.
Speaking to The Telegraph as her new Channel 4 women’s sport show launches, Balding said she does not care if it gets a poor reception from viewers.
All of that seems to be an agreement that women’s sport just doesn’t attract the same crowds as men’s. That, left unforced, people just aren’t as interested in it.
And that can’t be true, can it? Not in this modern day.