Using a few more electric cars, cutting air miles by a small amount a year and recycling the office waste is not the change we need now. Nothing less than a fundamental change to the whole business model of society is required. Tackling global heating has to be at the heart of that, and much of what UK business does increases the risk of catastrophe, rather than prevents it.
In that case a change in the purpose of all companies, imposed by law so that adaptation to the constraints of the climate crisis is their number one objective rather than profit, matched by the introduction of sustainable cost accounting so that we can appraise who is likely to be able to succeed at that process of adaptation and who will not, and aware capital appropriately as a consequence, is what is essential now if the economy, the country, we and the planet are all to have any chance of survival.
Ritchie’s current funding runs out in September. Expect – if you can even believe this is possible – a certain increasing shrillness in the call for new funding for the new project as the date approaches.