Forget the rebrand – Kim Kardashian West should ditch her shapewear range entirely
Shapewear or ‘Solutionwear’ is a necessity – if you don’t want your butt, boobs, gut or thighs to move or breathe at all. Let’s get rid of it altogether
Hmm – you can’t do that isn’t how most liberal initiatives start now, is it?
Shapewear helps us to keep up with all this – it is a necessity if you don’t want your butt, boobs, gut or thighs to move or breathe at all. The marketing for, and prevalence of, these products says your flesh shouldn’t move if you can help it. Because who needs to be able to move freely?
Well, us. In 2019, people want to move forward. We are fed aspirations of feminist futures, equality and acceptance in life and at work almost everywhere. A kinder world for women is made a more realistic prospect in magazines, papers, TV and film every day – we can see it happening. Too slowly, but at least we are getting there. And we want to get there as quickly as we can, with no restrictions – especially not physical ones.
Replace all the “we” there with “I” and there’s nothing wrong at all. And if it was followed by “I desire” and “you do what you like” then it would be impeccably liberal. But that conflation of the I into we and then the implicit addition of you must not means it’s entirely illiberal. Getting on for fascist actually.
Oh, and, usefully, we’ve a potential proof of the writer’s contention. If the stuff doesn’t sell then she might be right. If it does then she ain’t….for it would appear that some sufficiency of we does want all this