Demand for luxury toilet roll trumping shopper’s environmental concerns, new analysis shows
Hmm. Seems that they’re using less recycled in current bog roll:
The major brands are using far less recycled paper than they did in 2011 amid a growing trend for high quality ‘four-ply’ toilet roll known for its softness.
Only five of the nine major supermarkets, including Sainsburys and Waitrose, are offering their own-brand recycled toilet paper, analysis from Ethical Consumer magazine found.
In 2011, just under 30% of total fibre used by Kimberly-Clark, one of the biggest suppliers of toilet tissue worldwide, was from recycled fibre, but by 2017 this figure had fallen to 23.5%.
Well, OK, if that’s what the punters want then why not?
It recommends Ecoleaf, Essential, Traidcraft and Who Gives A Crap as more environmentally friendly alternatives to the fashionable quilted toilet rolls.
Because the manufacturers of the more expensive and worse stuff would like some sales please, that’s why not.
And this bit is entirely talking crap:
It comes as experts warn that the large-scale use of virgin paper in the production of “luxury” quilted toilet roll is heavily contributing to deforestation rates and destroying animal habitats.
Bog roll comes from especially manufactured plantations. Which wouldn’t exist if they weren’t to be cut down for bog roll. It’s like saying don’t eat bacon to save pigs – pigs wouldn’t be farmed if we didn’t want bacon.