For some, the sound of the monthly copy of Vogue through the letterbox signals some much-needed escapism into a world of glamour and beauty. For others, it is the fashion bible which will inspire their wardrobe for the season to come.
Next month’s edition of Vogue, however, may be a little different.
The Duchess of Sussex has laid out her plans for a new era of women’s magazines to swap the “superficial” focus of the fashion industry into pages of “positivity, kindness, humour and inclusivity”.
Her September edition of Vogue will see a beauty section “that puts its energy towards internal beauty”, and workouts to “use the heart” instead of sculpting the body.
The “power of breathing and mindfulness” will be celebrated, along with “ethical and sustainable brands” and interviews with fashion designers that focus not on clothes but “heritage, history and heirloom”.
Magazines, as we all know, chase the prejudices and desires of their readers, not shape them.