A casting call seeking a thin young girl with “very good teeth” to star in a Milka chocolate Christmas TV advert has been criticised by health campaigners.
The request for child actors to play the role of “Mia” asked for “no red hair” and for the girl to be no older than 12 so she is “childlike”.
It insisted “no overweight children as this is advertising chocolate”.
The advert was published on Spotlight, a talent agency which helps performers find employment, and later on Twitter.
A spokesman for Action on Sugar, a health campaign group, said it was “sure the Advertising Standards Authority would not stand for this”.
Why will the ASA not stand for this?
They’re casting for an actress, the looks of the actress are relevant. And?