One Friday last month, climate activists walked out of workplaces and schools around the world demanding immediate action from global leaders to address what they describe as a climate “emergency”.
Among those taking to the streets were employees from Ben & Jerry’s, a brand best known for making tubs of ice cream in flavours including Phish Food and Chunky Monkey.
Ben & Jerry’s has campaigned on causes ranging from LGBTQ+ rights to supporting the resettlement of refugees since it was set up by founders Ben Cohen and Jerry Greenfield in 1978.
And now its owner Unilever, one of the largest consumer goods companies in the world, wants its entire stable of brands from Marmite to Magnum to follow…
Sure, why not? The glory of the market, that people can try things, do as others don’t. Even, consumers can spend their money as they wish, in fact should. You £ is indeed your vote as to how production should be done.
There is the possibility that a consumer goods company might not be best placed to appeal to anti-consumerists but what the heck.
The interesting bit of this is going to be finding out – this is the only way we can do it, revealed preferences and all that – just how many of the consumers out there actually are snowflakes?