Like 130,000 or so other Britons this year, Brian Buller, 37, has gone vegan this January. His motivation to sign up for the so-called Veganuary was the supposed health benefit of a meat and dairy-free lifestyle. However, more striking that any pounds being shed on the scales has been the pounds being taken from his wallet.
“My usual bi-weekly food shop would’ve cost me around £45,” Mr Buller a student at the University of Manchester, said. “My latest shop was just over £64 and didn’t include that much fresh produce, either.”
You might even think that animal products were a cheap source of protein and fats.