So, our polymath notes this:
And comments that:
I presume KPMG did not ask to be associated with this feature from Mark Littlewood of the Institute of Economic Affairs, but as the biggest tax havens operator amongst the Big 4 accountants I doubt they object.
Except online advertising isn’t determined by the publication. It’s determined by you the reader.
The ad companies check up on what you read, see what it is that you might like, then advertise that to you. Different people looking at that same page will see different ads therefore.
Presumably Snippa saw it because he logs in to KPMG in order to fulminate over how much those who were asked to remain with the company after training now make.