Yes, yes, obviously, I know what the slogan is about. Refrain from getting infected so that the NHS isn’t overloaded.
And yet there’s still something more than a little jarring about it. For it can also be read as the NHS is some joyous creation of our civilisation that must be cared for, saved from harm, even at the expense of other things like life and, well, civilisation. That is, it’s being reified rather than treated as what it is, something we’ve created to do stuff for us.
And, you know, if it doesn’t do stuff for us well or efficiently then it should be changed, replaced or abandoned. Exactly the things that a goodly portion of the political commentariat will never allow to happen.