But there’s a curious fact in play here. Domino’s is offering a vastly smaller than normal menu at present, and it’s not impacting demand. Now that could just be because they’re still open and people are desperate. But they are not the only takeaway functioning around here: I can assure you of that. And still they are seeing demand. Indeed, it’s so big that they apparently need a smaller menu.
Now, here’s the question: did they ever need the bigger menu in that case? And will they restore it after this is all over? Or have they discovered that people actually don’t like that much choice and really don’t want to wade through multitudinous, and often quite similar, choices?
As a justification for socialism it’s pretty good, as under socialism there will only be that government pizza. And you’ll like that one variant too!
People do not like too much choice. It’s why I like restaurants where I do not have to spend hours reading before the evening can begin. Just do something well please, and give me a few options, and I’m happy.
Domino’s and others, please take note. This is the way the world may be going.
And to be ever so slightly serious. Why did people come up with large menus in the first place? What was the incentive for them to do so? And the rather more major point, utility is always personal. So, what please Snippa might well not be what pleases all. As, to return to the original meaning, what pleases one Snippa does not please all.