‘Stay alert’ – the government’s new coronavirus slogan falls flat
It could just be that Boris and his Cabinet compadres are too young.
There used to be an ad campaign. For, umm, milk I think? Which had as the tagline “Be Alert – your country needs lerts”.
Or maybe that was graffiti following such a campaign or summat.
Certainly, I recall some such from around, umm, 1973 or 1974?
Straws and milk. And, I think, the Kilroy was here figure.
Update – Ah, yes, as the first comment shows, it’s my memory that’s confused.