‘Stay alert’ – the government’s new coronavirus slogan falls flat
It could just be that Boris and his Cabinet compadres are too young.
There used to be an ad campaign. For, umm, milk I think? Which had as the tagline “Be Alert – your country needs lerts”.
Or maybe that was graffiti following such a campaign or summat.
Certainly, I recall some such from around, umm, 1973 or 1974?
Straws and milk. And, I think, the Kilroy was here figure.
Update – Ah, yes, as the first comment shows, it’s my memory that’s confused.
Wasn’t it Humphrey, for milk?
Watch out, watch out, watch out…. There’s a Humphrey about!
I wonder if Jolyon Maugham is behind this?
https://www.crowdjustice.com/case/lockdownlegalchallenge/
Of course I don’t think so
I’m aloof and we’ve got safety in numbers
As a joke character I preferred Humphrey Lochgelly to Hugh Jarse.
dearieme – my preference was for the Welsh slapper, Megan Ockers.
A good tagline for them would be “We done f*cked up.”
But that would mean politicos admitting failure, so not going to happen.
What Boris meant was…
Don’t forget Hugh Jampton.
Lerts
Punchline to a joke about a soaking wet man:
The sign said, “Beware, the camel spits”, and I was.
“Be Alert – your country needs lerts”
I can remember that, no later than early 70s, possibly late 60s. Anyone with earlier memories?
There is a song about the slogan Kilroy was here by The Move.
“Stay Alert” is stupid for something we can’t see, hear, smell of feel.
– “Take Responsibility For Your Actions”
– “Apply Common Sense”
– “Life Involves Risks”
– “Perspective, We All Die Someday”
Wasn’t Milk ‘Drink A Pinta Day’? When a teenager I drank 4 pints a day, 1 with 3 raw eggs
Others:
– A finger of fudge is….
– It’s tasty, tasty, very…
– Go to work on an…
– Everyone’s a … Fruit and Nut case
The conundrum:
– Why do Flammable and Inflammable mean same?
The sh1t slogan suggests Cummings has told Boris “You’re being a prat, not helping you”
A mars a day helps you work rest and play, no doubt be sued for that one now
As far as British political scum and this entire mess goes “Nice one Cyril” is the slogan of choice.
Ummmm–The Law would exclude Mars slogan as a “mere puff” I think.
A few from the memory bank:
“it looks good, tastes good and by golly does you good”
“That’s handy Arry, stick it in the oven”
“The man from *** *****, says yes”
“Dad, do you know the piano’s on my foot”
“Peter Wyngarde smells…….Great”
And who could forget this bit of 70’s advertising: https://www.youtube.com/watch?v=9h1VOgn1nQ8 (Ok not 70’s but…..).
@Ummmm
“A Mars a day helps you work, rest and play”
’60 – https://www.youtube.com/watch?v=uZW-LIAyY3k
’88 – https://www.youtube.com/watch?v=iCARJl___l4
iirc Mars were ‘asked’ to drop as Mars could not prove it, same as Guinness