Carlo De Benedetti, the former owner of La Repubblica, one of Italy’s biggest daily newspapers, is no stranger to a challenge. Now, at the age of 85, the tycoon is about to embark on what might be his biggest one to date – launching a newspaper in the midst of a serious financial slump.
De Benedetti wants the newspaper, due to launch online and in print in mid-September, to be a progressive, independent voice in a market weighed down by political and economic influence. And, as its name – Domani (Tomorrow) – suggests, the focus will be on coverage that looks to the future.
Domani is used in Italian to mean much the same as the Spanish “manana” but without that culture’s – language’s – sense of urgency.