I expect the launch to be late

Carlo De Benedetti, the former owner of La Repubblica, one of Italy’s biggest daily newspapers, is no stranger to a challenge. Now, at the age of 85, the tycoon is about to embark on what might be his biggest one to date – launching a newspaper in the midst of a serious financial slump.

De Benedetti wants the newspaper, due to launch online and in print in mid-September, to be a progressive, independent voice in a market weighed down by political and economic influence. And, as its name – Domani (Tomorrow) – suggests, the focus will be on coverage that looks to the future.

Domani is used in Italian to mean much the same as the Spanish “manana” but without that culture’s – language’s – sense of urgency.

9 thoughts on “I expect the launch to be late”

  1. Pendantry alert – mañana.

    I’ve no idea what the Italian newspaper market looks like, but “progressive, independent” would self describe virtually all of the West’s newspapers.

  2. to be a progressive, independent voice in a market weighed down by political and economic influence

    Socialist then, with heavy obeisance to the EU.

  3. a progressive, independent voice

    So, in the middle of an economic slump he wants to enter a market so crowded with offerings identical to his that they were all failing even before the lockdown?

  4. So Much For Subtlety

    From this I think we can conclude the EU subsidises newspapers to the extent they do not need to make money from the readers.

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