Campaigners urged the supermarket giant to remove the £5.50 mug from sale, claiming the slogan – which is printed with ‘hit her’ in capital letters – was liable to be misinterpreted to trivialise domestic abuse.
The supermarket acted after Baroness Nicholson of Winterbourne wrote to Sainsbury’s CEO Simon Roberts urging him to remove it, saying: “Apparently ‘A brilliant idea hit her’ is meant to mean ‘she had a brilliant idea’, however I think the wording on this mug sends a completely different message and despite the joke cartoon on the other side, invites men to assault women.”
She added: “Given the rise in domestic violence I believe you will wish to review your internal safeguarding checks and consider withdrawal of this particular mug from your range of customer purchases.”
The correct answer to this is “Sod off you idiot”. Because what some superannuated bird thinks about voluntary interaction between other people is nowt of her business.
Closely followed, of course, by consideration of what a lousy political system we’ve got that such could be appointed to the Lords.