We can replace the word “incel” here with some others an it all still makes entire sense:
There are three pillars of radicalisation: needs, narratives and networks. These are the critical drivers that can turn perfectly nice, normal people into something much more dangerous. And social media brings them together more effectively than ever before.
Needs are people’s motivations: what drives them. That could be a need to feel special, or a need to feel part of something, or it could be a negative such as having experienced trauma.
Narratives are the stories these people can become part of, and many of those narratives are conspiracy theories. They’re incredibly appealing because they tell you that you’re special, that you have knowledge that the wider population is too stupid, too brainwashed or too evil to see.
And finally there are networks, which are the people who will give you the approval and status you crave and who will constantly reinforce the narrative of your particular group. These networks have always existed to some extent but social media has supercharged them and brought them into every home.
So which word shall we place in there instead of incel to see if it all still makes sense then, Carrie?