But while Uber has made lots of promises, it’s hard to get around the inconvenient fact that its entire business model is fundamentally exploitative. Uber is practically synonymous with the “gig economy”, which has decimated labour laws under the guise of “flexibility’” and which is disproportionately staffed by people of colour: according to one study black workers are twice as likely to be on zero-hours contracts compared with their white peers.
Uber has also fought tooth and nail against attempts to reclassify its drivers as employees and pay them the national living wage. But even that’s not enough to make the company profitable: Uber’s long-term future rests on replacing its drivers with self-driving technology; such automation could make racial inequality even worse. So enough with the woke-washing and sanctimonious apptivism, Uber. We don’t want slogans, we want substance.
So employing lots of blacks is bad but also not employing lots of blacks through automation is bad because reasons.
But then logic and female Guardian columnist, eh?