Justin Fryer, the number one Amazon reviewer in the UK, left a five-star rating once every four hours on average in August, according to the FT’s analysis. Many of these reviews were for products from random Chinese companies. Fryer then seems to have resold the products on eBay.
No, there must be more to it than that.
Once the connection is made, the reviewer chooses a free product, then waits a few days to write a five-star review. After the review is posted, they get a full refund, and, at times, an extra payment.
Err, refund, extra payment and also flog off the item? That sounds better.
So, where do I sign up? Although taking four hours to write a review seems excessive. 20 minutes maybe?