The number of calories found in pizzas, chips, crisps and other unhealthy foods beloved by Britons must be cut dramatically to help the fight against obesity, the government has declared.
Cafes, fast food takeaways and restaurants have been told to reduce the calorific content of the goods they sell by 20% by 2024, given their key role in fuelling the obesity epidemic.
Public Health England has unveiled a series of targets for calorie reduction that it expects both supermarkets and out of home food outlets to deliver within four years. It is part of the agency’s ongoing efforts to persuade the food industry to reformulate its products by including less fat, salt and sugar to help people live more healthily.
Just jaw gapingly mad.
And I thought we’d just fired them all?