With healthy foods three times as expensive as less healthy ones
METRIC 5: FOOD PRICES. What we decide
to buy is often influenced by price
Advertising spend on fruit and vegetables has increased since 2017,
but remains low, with just 2.9% of ad spend on food and drink going
towards fruit and vegetables.
Well, yes, because branded veggies – buy mine, not his! – is a difficult task. and advertising is about switching purchases, not creating them.
Ahh, here’s what the fuckers are doing:
The price of healthier foods continues to remain much higher than less healthy foods.
Using a binary more/less healthy categorisation according to the FSA’s nutrient
profiling model reveals striking dierences, with more healthy foods three times more
expensive than less healthy foods for the equivalent number of calories. The mean cost
of more healthy foods in 2019 per 1000 kilocalories was £7.68, compared to £2.48 for
less heathy foods. Although at the time of writing we have incomplete data for 2020,
the upward trend in price for more healthy foods seen in the first quarter of this year is
concerning one, with the mean price at its highest level since 2013.
Breaking the data down into the government’s five Eatwell Guide food categories tells a
similar story. While the mean price of fruit and vegetables is on an upward trend (£9.39
per 1000 kilocalories in 2019, up from £8.88 in 2017), the price of food and drinks high
in salt, sugar and/or fat has remained fairly stable at a much lower price point. The
mean price of foods in this category was £3.54 in 2019, compared to £3.42 in 2017.
Fruit and veg don’t contain many calories. So, if you measure their price by calories then you’ll find they’re expensive.
Lying fuckers are lying fuckers, eh?