Through much of the 2010s, the growth of upstart publications like Vox.com and BuzzFeed suggested that traditional institutions, including The Times and The Washington Post, would wither.
“I think that analysis was pretty mistaken,” Mr. Klein said.
Digital publishing, he explained, doesn’t abide by zero-sum rules: Readers of one publication may also read hundreds of others.
Took some time to get there of course.
If people are going to buy/read a bundle it’ll probably come from those who know how to create a bundle.
And if they’re not going to read a bundle, instead pick and choose from different sources, then what point a bundle?
What with Matty Yglesias gone as well, that’s pretty much the end of that publication. Not that I particularly like either of them but they do have a certain talent, not a description I’d allot to the rest of them at Vox (meaning Vox the site, not the company).
And, like Matt Y, if people will choose you bundle or no then why be part of the bundle?