Warning that stereotyping persists in parenting, education and the commercial sector – notably toys, books and fashion – the commission is calling on the government to “take meaningful steps” to better support teachers and parents and challenge simplisic “pink and blue” labelling in the corporate sector.
The commission urges the Department for Education to make challenging gender stereotypes a priority all the way through teaching and childcare – from initial training, to the curriculum, to inspection frameworks. It also wants toy companies to drop separate categories in their advertising and product design, designers to end stereotypical imagery and slogans on clothes, and the representation of female characters improved in books, TV and online content.
On the one hand we must abolish these stereotypical assumptions. On the other hand any atypical child is urged to have its gonads ripped out.