More stupidity

Why is Dior still using the actor Johnny Depp to advertise its bestselling aftershave, Dior Sauvage?
….
Perhaps more salient is the fact that sales of Sauvage went up after Depp lost the libel case.

Having answered her own question……

23 thoughts on “More stupidity”

  1. Why is Dior still using the actor Johnny Depp to advertise its bestselling aftershave, Dior Sauvage?

    Contract perhaps? Maybe see if he gets the contract renewed?
    Advertisement campaigns aren’t made overnight…

    Perhaps more salient is the fact that sales of Sauvage went up after Depp lost the libel case.

    Sales of smelly stuff go up in run up to Christmas.
    In other, shocking news, Pope rumoured to be Catholic. Ursine defecatory habits may involve outdoor, tree infested areas.

  2. It begs the question, doesn’t it? How important is advertising to aftershave sales? Isn’t it the actual odour that counts?

  3. “How important is advertising to aftershave sales? Isn’t it the actual odour that counts?”

    I’d guess that image (ie what is created by the marketing) counts for far far more than actual smell. I bet if you packaged a very expensive perfume in cheap plastic bottles and sold it on market stalls everyone would say it was horrible and cheap, and if you took the cheap market stall product and sold it for a fortune in expensive packaging in expensive shops everyone would say how lovely it smelled.

  4. So Much For Subtlety

    Dior Sauvage

    So did they sign a contract before or because he was accused of beating his hot borderline personality disorder crumpet?

    Clearly girls do like a bad boy.

  5. “Clearly girls do like a bad boy.”

    Isn’t Sauvage a fragrance for men? Now admittedly it could be predominantly bought by women for their other halves, in which case your point could stand, but its not women buying it for themselves because of the bad boy association.

  6. At least in the first part of her article Ms Ellen gets it pretty much right about PC childbirth. The final tranche about the unfunny vicar of dibley merely confirms that the telegraph doesn’t have a monopoly on such non-stories.

    1 out of 3 is better than usual though.

  7. MG & Jimmers – thanks, chaps 🙂

    Here’s another thought – would an aftershave called “Toxic Masculinity” (©2020 TMB) sell well and would it be bought mainly by men or for men by their wives, daughters and girl friends?

  8. Sorry TMB.. That idea has prior art..

    the webcomic Sinfest.

    Public Warning: The Author/Artist has devolved into sheer TERF, Manhating, RadFem Activism over the years..
    I still occasionally follow that comic to keep tabs on that particular shade of twisted insanity, Know Thyne Enemy style.

  9. Be careful Jim, you are verging onto Murphy territory there. I wonder whether Chanel 5 still sells, despite very soaring advertising spend

  10. Isn’t this simple answer that they are French and have a totally different attitude to this sort of thing.
    Shrug shoulders and comment on how many hot girls are crazy being a typical reaction

  11. Bnic, does Dior run different ads in different regions? Just asking because I don’t know, but it seems unlikely for, say, the euro-Atlantic zone. Smfs will probably know

  12. @Diogenes: Thats a bit of a low blow! 🙂

    I just remember the blind wine tasting trials where the so called expert wine-ologists couldn’t tell cheap plonk from Chateau Lafite. And I’m assuming the same applies to perfume. The average person in the street has no idea what is ‘good’ and what isn’t, so tends to be ‘guided’ by price and image.

    I would assume advertising on these sort of expensive consumer brands is rather like football clubs winning the Premier League – spending a lot of money is no guarantee of winning it, but the winner will have spent a lot of money.

  13. TMB=Toxic Masculinity Beguiles. There is the name for your new scent TMB.

    Re unfunny Vicar of Dibley–apart from the Dawn of Fat–hasn’t everybody who was in it died? Surely the BBC cant be reviving a burned out old show and adding a blatant commie terrorist supporting message in there as well?

    The crappy anti-white/freedom/UK history adaptions of Agatha Christie each Christmas for half a decade now were bad enough–but even they had some small level of attempted message disguise.

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