Caffè Nero rejects takeover offer from billionaire Issa Brothers
After all, their success comes from selling you a latte with your petrol….
Caffè Nero rejects takeover offer from billionaire Issa Brothers
After all, their success comes from selling you a latte with your petrol….
Nero is a slightly more upscale brand than Costa, it would be a shame to see it devalued by sticking a Nero Express vending machine in every forecourt or in every Asda. But as a business strategy, it’s a no-brainer.
Slightly OT, but I’ve often thought a good headline for an Onion-like parody article would be:
‘Coffee Republic overthrown, Coffee Military Dictatorship established’
Or:
“Coffee Republic overthrown, Coffee producers’ democracy established”
That would be more scary in the light of recent commenters that they would rather live under a Republic that guaranteed your freedoms than a democracy that could take them away if 51% of voters who could be bothered disagreed with you having them.