GameStop is in the business of selling shrink-wrapped video games on the high street. Demand, however, has slumped with gamers deserting shopping malls and turning to digital downloads. Revenues fell by 30pc in the last quarter and the company lost $19m (£13.6m).
Despite this, shares have surged from less than $4 last year to more than $380 on Wednesday, a rise of more than 7,000pc.
It’s going to crash, of course it is. And yet it’s just so fun, isn’t it?