How amazingly blind to reality this analysis is

It’s pretty depressing, of course, and Amazon did not get to be the retail colossus it is by specialising and indulging individual creativity.

The store that expanded individual retail choice by orders of magnitude did so by not specialising nor indulging individual creativity.

What a plonker – but then it’s an arts graduate at The Guardian…..

9 thoughts on “How amazingly blind to reality this analysis is”

  1. The Meissen Bison

    An arts graduate is happy to help decipher: the argument is rather that the qualities that have made Amazon successful do not necessarily lend themselves to running a film studio.

  2. “the qualities that have made Amazon successful do not necessarily lend themselves to running a film studio”

    Given the stultifying procession of 4th, 5th, etc sequels of films and endless second rate remakes that have been coming out of studios for the last decade, the qualities that film studio owners have do not necessarily lend themselves to running a film studio.

  3. @AtC
    “the qualities that film studio owners have do not necessarily lend themselves to running a film studio.”

    Only by the prior definitions of “running” i.e. making money by attracting people to spend their hard earned to see your films. The current definition is to outwoke your peers.

  4. I was wondering why on earth Amazon would have high street stores. On the face of it its chucking away their advantage and the consumer advantage of online. And thought it might be evidence of wanting to dominate the world just coz they can. However of course it wasn’t really that. They have a tech advantage. You pick up what you want, leave, and no check out, they know exactly what you picked up and put in your basket, and bill your amazon a/c for it. They’ll be competing against lots of stores that go to just as much hassle to stop people nicking stuff, but still make them check out. Hence its a business that Amazon can elbow themselves into.

  5. Mate of mine literally bought his very big house in the Cotswolds on the back of Amazon’s ebook program. Small publisher, was quick to pick up on ebooks, made a small fortune.

    The mainstream booksellers were giving him a living, but no more. They certainly indulged his individual creativity.

  6. @TMB Amazon isn’t really interested in running the studio..

    They are interested in their IP. And what it can add to their streaming channels..
    They bought James Bond, and quite a bit of other knicks and knacks..

  7. The funny thing is that MGM are a dog of a studio who have barely made anything interesting for a long time. Their biggest film franchises after Bond are Rocky, Legally Blonde, Stargate and Robocop.

    Fuck knows why Amazon have paid $8.4bn for them. They’re talking about the IP and talent, but they could probably hire a bunch of random people to pick movie projects and do a better job.

  8. They certainly indulged his individual creativity.

    And lots of others. There are loads of people making a tidy living selling all sorts on Amazon.

    A pallet or container load of (wall posters, washing up brushes, camera straps, whatevs) straight from China to Amazon warehouse. Amazon, for a fee, handles the selling interface, the goods / delivery and returns process. There are YouTube videos on how to do it.

    The “shop” can be a laptop in a flat in the Algarve.

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